As beauty and wellness entrepreneurs with big dreams, we’re often eager to dive into what’s next—whether it’s moving from solo beginner to intermediate, transitioning from advanced solo to team, or preparing to sell your business. But the key to moving forward successfully lies in how well ...

    In today’s beauty and wellness industry, where competition is fierce and resources can be limited, the importance of market positioning cannot be overstated. As a beauty or wellness entrepreneur, you may find yourself struggling to stand out in a saturated market. Maybe you’ve put your hear...

     Welcome back to the Spa Business Mastery podcast! I'm Kirsten Foss, and in this episode, we're diving into a unique approach to spa marketing. Forget traditional tactics; we're exploring how numerology can help you find your soulmate clients. If you've ever felt like defining your ideal cl...

    If you're feeling frustrated with your spa's copywriting and struggling to connect with your audience, then you are not alone! Many spa owners find themselves stuck in a cycle of ineffective messaging that fails to resonate with potential clients, leading to missed opportunities for growth ...

    Hey, lovely spa friends! It's Delia here, your host from The Spa Business Mastery Podcast – Spa Marketing with Delia, and guess what? Today's episode is going to be a game-changer, because I've got the amazing Cassie joining me. Cassie's not just any guest – she's a social media extraordina...

      This year, March is a universal 2 energy month - meaning, the spirit of connection, collaboration, balance & intuition is potent for everyone. But it's not just about numbers and energy and feelings; it's about using a cooperative spirit and your intuition as a business strategy. Today I...

     A big question that's on the minds of many overwhelmed and cash-strapped new spa owners:  Start Simple or Go Big? We’re talking about the importance of an online presence. If you're a solo or startup spa owner, wondering whether you really need a fancy-pants website right out of the gat...

   One of the most powerful tools Spa Owners have at their disposal? Their website!  As former spa owners, we understand the challenges you face in managing multiple responsibilities and wearing various hats. And when it comes to marketing, you KNOW it's a crucial aspect of running a successf...

  As a spa owner, you may have thought that adding an e-commerce shop would make it easier to sell spa retail. But it's not that simple. In this episode, Kirsten Foss & Delia Taylor share the spa industry’s e-commerce best practices and explain why it's important to treat your online shop as its...

  Marketing is one of the biggest challenges for spa owners, and it's often the first place they turn to when they need to fix their sales issues.  However, here at Kirsten Foss Coaching, we know how frustrating marketing is for spa owners because there is so much information out there, and it ...