Q2 Spa Marketing: Steal Our 3-Month Strategy!

Marketing is one of the biggest challenges for spa owners, and it's often the first place they turn to when they need to fix their sales issues. 

However, here at Kirsten Foss Coaching, we know how frustrating marketing is for spa owners because there is so much information out there, and it can be difficult to sort through it all. Not only is it easy to get overwhelmed with all the advice from marketing trainers telling you to create ONLY Reels or “engage with your audience”, but it's not always clear how to apply and make their strategies work in any business, nevermind the quirkiness of spa business!

So, in today's episode, we're going to focus on Q2 social media marketing planning to provide you with practical tips and advice that you can use to create strong sales that will work for your spa business. For ALL upcoming quarters too! It’s a rinse-and-repeat kind of marketing system that saves you brain power and time. 

SO, grab your pen, paper, and listen as many times as you need! This mini spa marketing workshop we share our own strategic process with you so you can steal it 

Marketing is one of the biggest challenges for spa owners, and it's often the first place they turn to when they need to fix their sales issues. 

However, here at Kirsten Foss Coaching, we know how frustrating marketing is for spa owners because there is so much information out there, and it can be difficult to sort through it all. Not only is it easy to get overwhelmed with all the advice from marketing trainers telling you to create ONLY Reels or “engage with your audience”, but it's not always clear how to apply and make their strategies work in any business, nevermind the quirkiness of spa business!

So, in today's episode, we're going to focus on Q2 social media marketing planning to provide you with practical tips and advice that you can use to create strong sales that will work for your spa business. For ALL upcoming quarters too! It’s a rinse and repeat kind of marketing system that saves you brain power and time. 

SO, grab your pen, paper, and listen as many times as you need! This mini spa marketing workshop we share our own strategic process with you so you can steal it and create a stellar marketing strategy for your spa every month. If a spa owner was coming to us saying “Hey, I don't want to outsource my social media marketing to you, but can you teach me how to do this?” This is the system we would be supporting them with over a few months. 

Before you get started, be sure to download or copy the FREE Monthly Marketing Strategy Doc 

How to Create 3-Months of Spa Marketing Strategy 

Time Stamps:

• 1:20 - Why spa marketing is non-negotiable
• 4:05 - What exactly IS strategy? 
• 5:10 - Why you need to be tracking your results
• 7:04 - The reason why our marketing strategy system makes it easy to share content across multiple platforms
• 9:11 - How to organize your time to create strategy & implementation
• 11:10 - Before you start with strategy, this is your first step
• 24: 47 - Download our FREE 3-Month Spa Marketing Strategy Doc & follow along 
• 13:49 - Our timeline recommendation for how to batch your content creation each month
• 18:56 - How to maximize seasonality in your marketing strategy
• 24:00 - Why it doesn’t matter when you use the same topic across multiple platforms
• 25:00 - Topic ideas for creating 12 posts in a month
• 30:25 - Why before and afters are a MUST for converting social media posts to bookings

Spa marketing is a HUGE undertaking, so give yourself some grace when it comes to getting your marketing system tweaked and take what works for our spa marketing clients to use for yourself!

What’s Next After Spa Marketing Strategy? 

Now, if you’ve finished this mini-marketing workshop podcast and you recognize the ease and efficiency of our approach… BUT you’re still too busy or overwhelmed to manage it on your own, we can provide you with a monthly strategy and/or implementation service to maximize your spa social media, email, and website marketing.  

Other relevant spa business podcasts you might like to listen to: 

Should Your Spa Team Also Be Your Social Media Managers?

How to Make Your Spa’s Social Media Go Viral

Getting Started With Digital Marketing For Your Spa? Start Here