Energetic Matchmaking: Position Your Beauty & Wellness Brand to Attract Ideal Clients

In today’s beauty and wellness industry, where competition is fierce and resources can be limited, the importance of market positioning cannot be overstated. As a beauty or wellness entrepreneur, you may find yourself struggling to stand out in a saturated market. Maybe you’ve put your heart and soul into your business, only to find that it’s not quite resonating with the clients you had envisioned. You’re not alone—many in our community have expressed feelings of frustration and embarrassment when their marketing efforts don’t seem to hit the mark. Cash flow tightens, and the dream of serving clients in the way you always imagined starts to feel out of reach.

But here’s the good news: aligning your market positioning with the energy of you and your ideal/soulmate clients can transform your marketing efforts, making everything feel more natural…and effective!

The Boring But Important Stuff About Market Positioning

Market positioning is the process of defining how your brand is perceived in the minds of your target audience. In the beauty and wellness industry, where so many businesses offer similar services, positioning becomes crucial. If you’re offering similar facials (some even have the same product line as you!) a strong market position allows you to:

• Stand Out in a Crowded Market: By clearly defining what makes your business unique, you differentiate yourself from competitors, making it easier for potential clients to choose you.
• Communicate with Clarity: A well-positioned brand delivers a clear, consistent message that resonates with your ideal clients, attracting those who are most aligned with your offerings.
• Attract Your Soulmate Clients: When your market position aligns with your values and energy, you naturally draw in clients who are a perfect fit for your business.
• Simplify Your Marketing Efforts: With a clear position, your marketing becomes more focused, reducing the overwhelm of trying to appeal to everyone.
• Enhance Your Brand’s Perception: Clients understand your treatment & homecare value, which can lead to greater pricing power and loyalty.
• Mitigate Competition’s Impact on Sales: When your positioning is strong, competitors have less influence over your client base. 
• Align with Your Long-Term Vision: Your positioning strategy should support your business’s long-term goals, ensuring sustainable growth.

However, achieving this level of clarity is challenging, especially for those bootstrapping their businesses. Without the budget for full branding & extensive paid ads, proper positioning becomes even more critical—it sets the foundation for a brand and message that truly resonates with your ideal clients. You’re probably wondering “well HOW do I do this?”

The Exciting Stuff About Beauty & Wellness Business Positioning

Let’s look at a real-world example of effective market positioning in the beauty and wellness industry. Take Fanny Clavier Skincare, for instance. Fanny, a client of mine, worked with me to get clear on what her “thing” was—what made her little skin care studio unique and valuable. This clarity led to a significant mindset shift and a new website, allowing her to identify and attract a completely new ideal client, her soulmate client.

Initially, Fanny believed her clients wouldn’t buy into the high-end treatments she wanted to offer because so many of her competitors were offering the same thing. But by realigning her positioning, she realized those clients weren’t her ideal clients anyways. After repositioning her skincare business and updating her website, she saw a $10,000 increase in revenue within 10 months. This transformation highlights the power of positioning: it doesn’t just make your marketing easier—it makes it effective.

Attracting Your Soulmate Clients

A soulmate client is someone who represents an energetic match to your business’s energy. They’re not just any client—they’re the clients who “get” you, who appreciate your services on a deeper level, and who are a joy to work with. Understanding and attracting these clients can create a natural flow in your marketing efforts, making it feel more aligned and less forced. Phew!

That’s why numerology can be a powerful tool in this process. By understanding your own ruling number (RN) and leadership code, you can gain insights into the types of clients who are energetically aligned with you. We’re all like puzzle pieces—some fit together naturally, while others don’t. Your soulmate client is the perfect fit for your energy and your offerings!

The Energetic Match & Market Positioning

Market positioning isn’t just about the dry demographics or market segments; it’s about energetic alignment with your soulmate clients. For example, in Numerology I'm a Ruling Number/Leadership Code 10 and indicates that I’m a natural leader with a mindset focused on solutions and abundance - while using my inner gifts to do so. I’m also an 8♣️ in Cardology with my soulmate client being a 5♥️’s. What I know about my Soulmate Client is that freedom is non-negotiable but they struggle with discipline and staying focused. This point alone has helped me tremendously to create content that resonates so deeply with you - consumers can’t help but feel activated to take some sort of action! By understanding both your own energy and that of your ideal clients, you can tailor your positioning strategy to ensure it feels authentic and sustainable.

Steps to Align Market Positioning with Soulmate Clients

So, how can you align your market positioning with your soulmate clients? Here are some actionable steps:

1. Reflect on Your Business Values and Mission: Understand what drives your business and how it aligns with the clients you want to attract. Take this Spa Values Mini-Workshop to clarify your business values.
2. Identify Your Unique Strengths: Clearly define what sets your business apart from others in the industry. A Numerology Leadership Blueprint spells it out! 
3. Conduct an Energetic Alignment Check: Assess whether your current marketing efforts resonate with your ideal client’s energy. Your email and social media insights are crystal clear. 
4. Book a Soulmate Client Reading: Dive into the energetics of both you and your Soulmate Client to develop a detailed profile that will guide your marketing strategy.
5. Align Your Messaging and Branding: Ensure that your brand’s messaging and visuals reflect the energy of your soulmate clients. Stay tuned for an upcoming FREE marketing workshop in September to help you do just that!
6. Test and Iterate: Implement your positioning strategy and refine it based on client feedback and results.

By taking action on these steps, you can create a market position that not only attracts clients but also feels deeply aligned with who you are as a business owner! 

Actionable Takeaways For Beauty & Wellness Businesses

Unfortunately, the days of “open and they will come” are long gone. In today’s competitive market, you need to be 100% clear about your market position or you’ll always be wondering what’s actually going to work. Powerful positioning is the key to finding and connecting with your ideal clients in a crowded market. Plus, Numerology can offer a behind-the-scenes look at who your soulmate clients are and what they need, providing you with invaluable insights for your marketing strategy.

As you reflect on what’s happening in your current market positioning, consider whether it truly aligns with your energy (if you have a team, your business energy is still YOUR energy!) and the clients you wish to attract. If you’re ready to dive deeper, I encourage you to book a Soulmate Client Attraction Reading to unlock the full potential of your beauty & wellness business.

By aligning your market position with your soulmate clients, you’re not just positioning your business for success—you’re creating a business that feels authentic, fulfilling, and truly aligned with who you are! Now that’s a position I hope you all find yourself in!