Are you looking to learn how to maximize your ecommerce sales using a lead magnet? If so, you’re in luck: for the latest iteration of my ongoing blog, YouTube, and podcast series, Spa Business Mastery, I have a virtual sit-down with my director of marketing (the knowledgeable Delia Taylor!) t...

  Hosting a spa Fall event? Today, my spa marketing manager, Delia, and I are detailing the 3 critical launch steps to start now for a successful spa Fall event… whether it be hosted in-person or online! As Event Launch Certified spa industry professionals, Delia and I have detailed the importa...

    This month’s spa marketing with Delia orbits around the 8 reasons why spas struggle with launching events. (Yes, both in-person spa events and virtual spa events!) What is causing so many events to flop in the spa industry? Here is what you can do to ensure that yours are a success, no ma...

  Whether you are a solo or managing a team, there is a universal truth: as a spa owner, you need to learn how to clean up your money mess and earn more if you ever want to smash through that “glass ceiling” of success in your biz! As someone who has been in the spa industry since its infancy (...

  Once a month, my spa business marketing manager, Delia, and I come together to discuss marketing ideas for your spa business? This month’s take centers around digital services and how to repurpose your content for wider visibility when doing your spa marketing! Now, most spa businesses rely ...

  One of the best spa marketing tips I can provide is how to cut the social media posting overwhelm. What do I mean by “social media posting overwhelm”? Well, spa owners who are already doing their own social media probably know the feeling well. Essentially, it boils down to three core gripes:...

Today’s blog busts the myth that Fall is too early to be planning the next year of your spa business— and that, in fact, you should be thinking about your 2021 spa business yearly planning right now! Yearly planning is, hands-down, one of my favourite parts about being in Q4. It’s a time where I...

Here at Kirsten Foss Coaching, these past five months have been dedicated to talking all things pivot-related: whether it be running your spa amid COVID-19, going virtual with consults, or staying steady as a spa owner during uncertain times like these, being an entrepreneur in the spa industry h...

Since the spa industry has been hit with COVID-19 closures since March, it has become increasingly clear that each and every spa (especially you, skin therapists & med spas!) need to engage in the COVID-19 pivot.  What does this mean? In short, getting as many of your services online as you can!...

These past two weeks, I’ve been dedicating my Thursday Spa Business Breaks to why spas need to be upping their email marketing game (whether they’ve reopened or not!) and why the key differences between email marketing and newsletters are more crucial than most spa owners think. Now that I’ve to...