Med Spas: How to Go Virtual With Virtual Skin Consults

Since the spa industry has been hit with COVID-19 closures since March, it has become increasingly clear that each and every spa (especially you, skin therapists & med spas!) need to engage in the COVID-19 pivot. 

What does this mean? In short, getting as many of your services online as you can!

Why? Because it is breaking my heart to see brick-and-mortar spas struggling with their revenue because of the stop-and-start spa closures around the globe. (California, for example, hasn’t even properly opened for personal services yet!)

With all the craziness that 2020 has brought to spa businesses, it’s more crucial now than ever to take a hard look at what spa owners can control; while mani-and-pedi and waxing specialists will find it hard to pivot due to the nature of their services, med spas and skin therapists need to be adaptable right now by offering a strong array of virtual services.

The hurdle? That many spa owners are overwhelmed with how to put those virtual service offerings together, and, as we know, feeling overwhelmed oftentimes leads to heavy-duty procrastination.

The solution? Enter the Virtual Skin Consultation Services Toolkit!

The Virtual Skin Consultation Services Toolkit

Having been inspired by my coaching and social media management clients who are killing it with their virtual services and retail sales while they’ve been closed, I have put together the Kirsten Foss Coaching Virtual Skin Consultation Services Toolkit. What’s in it?

• Virtual Skin Consultations (plus protocol differences between mini consults, in-depth skin assessments, and home-care treatment plans)

• Service descriptions (ready to copy-and-paste to save both your time and your sanity!)

• Sales scripts

• Customer service scripts

• Email follow-up sequences and scripts

• Tech recommendations

• Client forms (both intake and charting!)

The result? A done-for-you plan packaged in video tutorials that can make it so you can get up and running with your virtual services offerings today. 

The cost? $97, because I wanted it to be an easy “Yes!” for med spa owners regardless of their current financial situation!

The Importance of Virtual Services for Spas

In 2020, skin therapists and med spas need to leverage themselves above mainstream online retail chains (think Sephora) using their specialized knowledge… and what better way to do that than focus on virtual services that orbit around your know-how as a spa owner rather than leaning solely on retail?

As we’ve chatted about in my free spa owners-only Facebook group, Spa Business Mastery, being adaptable as an entrepreneur (which being a spa owner is!) is crucial. That doesn’t mean it needs to be hard, however; I’m thrilled to make this venture as easy as possible for spa owners who are interested in making the pivot.

The key takeaways from the Virtual Skin Consultation Services Toolkit?

• Getting potential clients to say “Yes”: so frequently, price isn’t what’s standing in the way of a potential client signing up for your products or services— uncertainty is. Whether it be uncertainty about the spa owner’s level of knowledge, how the product or service will impact their skin, or what to expect from that experience, scripts are a clear-cut way to remove that uncertainty and leave nothing standing in the way for that potential client to want to come onboard.

• The hows and whys of email sequencing: as we all know, I am an enormous advocate of email marketing… and for good reason! Email marketing can be one of your most powerful marketing tools when done correctly. However, so many spa owners miss the mark when it comes to following up with clients over email. The Virtual Consultation Services Toolkit eliminates the frustration of leaving money on the table by providing a roadmap of not only how to follow up via scripts that you can copy-paste, but the importance of each email sequence.

• Which technology to invest in: right now, spa owners don’t want to spend time or money on potentially frustrating new tech. I totally get it! That’s why I have compiled the most budget-friendly, convenient, and powerful tech recommendations dependent on your skill level in order to make your system as streamlined as possible.

• How to chart and organize client intake virtually: transformed into PDF format for easy reading, I have mocked up client intake forms and charts so that you can gauge how to best conduct yours virtually.

All You Need to Do? Get Started!

Don’t wait for another closure to open up this revenue stream; the spa industry has been slow to pick up eCommerce, but who wants to leave money on the table? Your post-COVID recovery process can start now, but only if you take that first step.
Comments? Questions? Reach out today. Time to get cracking, spa owners!