Lots has happened this June, hasn’t it? Like most spa owners and fellow spa business coaches, the summer so far has been brimming with some good, some necessary, and some sad changes, all of which I wanted to cover today in a divergence from my usual resource-based Thursday Spa Business Break for...

Ever since I can remember, spa marketing has been a significant bone of contention for almost every owner I’ve met. And while I understand the hesitancy you feel when it comes to looking at the price, it’s important to also pay attention to the hidden costs of doing your own marketing. Spa owners...

Happy first week of June, spa owners! Let’s make this summer a fantastic one, both personally and professionally. Now, for the month of May I talked at length about why spas need to up their email marketing game right now (regardless of whether you’ve reopened or not!), the difference between ne...

These past two weeks, I’ve been dedicating my Thursday Spa Business Breaks to why spas need to be upping their email marketing game (whether they’ve reopened or not!) and why the key differences between email marketing and newsletters are more crucial than most spa owners think. Now that I’ve to...

Alright, spa owners: I know marketing isn’t your favourite thing to do. For many of you, marketing doesn’t crack even your top fifty things to do. And you know what? That’s alright! I’m not telling you that you have to become marketing-obsessed in order to see gains in client retention, revenue, ...

Hello, spa owners! How are you holding up this week? If you live here in North America, then you’ll know that economies are beginning to reopen (or are planning to reopen) personal services, which includes the spa industry… meaning that you’re still either in reopening limbo or are scrambling to ...

Spa owners, it’s official: we have been thrown into a completely different trajectory in our businesses. What does this mean? In short: that your 2020 strategy needs to change drastically, ASAP. While this may seem daunting or even, for some, impossible, contingency planning and crisis managemen...

  Let’s level with each other, spa owners: there is no playbook for how to handle the current COVID-19 crisis as a spa business owner, and spas have inarguably been experiencing immediate impacts to their business.  In fact, I have already done two trainings on spa business continuity throughou...

  Spa owners, today I want to touch on the essentiality of critical thinking-- especially in times of crisis, like what we are currently seeing with COVID-19. As a spa owner-turned-spa business coach based on Vancouver Island, British Columbia, I have seen many fellow spa owners both here in Ca...

This month, I’ve talked at length about the importance of nurturing and grooming your spa expertise both to earn more and expand your current marketing strategies; from dialling in your ideal clients, to cementing thought leadership within your spa business niche, to assisting in client retention...