Why spas need an 8-week launch plan to maximize their event sales: as Launch Certified-spa experts, I and my spa marketing manager, Delia Taylor, will be digging deep into this topic for this week’s Spa Business Mastery blog accompaniment! Due to a successful spa event (whether it be online o...

  Spa owner vacations: how to take a month off work next summer.  If your knee-jerk reaction (especially as a solo spa owner!) is that it sounds too good to be true, then you should know that it is possible… but that you are likely missing three ingredients that are key to making it happen. Na...

    This month’s spa marketing with Delia orbits around the 8 reasons why spas struggle with launching events. (Yes, both in-person spa events and virtual spa events!) What is causing so many events to flop in the spa industry? Here is what you can do to ensure that yours are a success, no ma...

    The highs and lows: how to manage sales seasonality in the spa business. You would think that, because we know that this seasonality regarding bookings, cash flows, and team members leaving/being hired on happens year after year, each and every one of us in the spa industry would be more o...

  Welcome to the long-awaited sequel to my original Spa Business Mastery edition on this topic, “Why Your Spa Business Needs SEO Marketing!”  Monthly, I sit down with my spa marketing manager, Delia, to dish out expert advice pertaining to common challenges and triumphs that spa owners face whi...

  When and how to prepare for your next spa hire? This is a question that has a more nuanced answer than one may think! But let’s start from the beginning: this topic solidified itself as the talking point of this blog’s accompanying episode of Spa Business Mastery because, a few weeks ago, I w...

  Once a month, my spa business marketing manager, Delia, and I come together to discuss marketing ideas for your spa business? This month’s take centers around digital services and how to repurpose your content for wider visibility when doing your spa marketing! Now, most spa businesses rely ...

  A hundred grand. $100,000.  For some solo spa owners, this annual earning is a dream. For others, it’s a benchmark they’ve set for themselves after their spa’s initial set-up phase has been completed. Whether it be in Facebook groups like Spa Business Mastery or the many spa business coachin...

   As we get closer to the end of 2020 (and the COVID-19 related chaos it’s caused!) I think I speak for all of us in the spa industry when I say that we are anxious to make plans for a strong, consistent financial recovery in 2021. Now, while your intuitive priority is— rightfully!— to want to...

Today’s blog delves deep into one crucial question I see popping up over and over again within the spa industry: what is broken about spa marketing?  If hearing that feels like a bit of a slap to the face, I can’t blame you— while you’re marketing to your ideal audience, there are people out the...