This month’s spa marketing with Delia orbits around the 8 reasons why spas struggle with launching events. (Yes, both in-person spa events and virtual spa events!) What is causing so many events to flop in the spa industry? Here is what you can do to ensure that yours are a success, no ma...

    The highs and lows: how to manage sales seasonality in the spa business. You would think that, because we know that this seasonality regarding bookings, cash flows, and team members leaving/being hired on happens year after year, each and every one of us in the spa industry would be more o...

  Welcome to the long-awaited sequel to my original Spa Business Mastery edition on this topic, “Why Your Spa Business Needs SEO Marketing!”  Monthly, I sit down with my spa marketing manager, Delia, to dish out expert advice pertaining to common challenges and triumphs that spa owners face whi...

  When and how to prepare for your next spa hire? This is a question that has a more nuanced answer than one may think! But let’s start from the beginning: this topic solidified itself as the talking point of this blog’s accompanying episode of Spa Business Mastery because, a few weeks ago, I w...

  Once a month, my spa business marketing manager, Delia, and I come together to discuss marketing ideas for your spa business? This month’s take centers around digital services and how to repurpose your content for wider visibility when doing your spa marketing! Now, most spa businesses rely ...

  A hundred grand. $100,000.  For some solo spa owners, this annual earning is a dream. For others, it’s a benchmark they’ve set for themselves after their spa’s initial set-up phase has been completed. Whether it be in Facebook groups like Spa Business Mastery or the many spa business coachin...

   As we get closer to the end of 2020 (and the COVID-19 related chaos it’s caused!) I think I speak for all of us in the spa industry when I say that we are anxious to make plans for a strong, consistent financial recovery in 2021. Now, while your intuitive priority is— rightfully!— to want to...

Today’s blog delves deep into one crucial question I see popping up over and over again within the spa industry: what is broken about spa marketing?  If hearing that feels like a bit of a slap to the face, I can’t blame you— while you’re marketing to your ideal audience, there are people out the...

Spa owners, just because we’ve already entered September doesn’t mean you can’t start your Fall spa marketing prep now! In fact, if you haven’t... grab a coffee, ready your favourite pen, and flip open your notebook. We can do it together here and now so you can get back on track with driving sal...

Since the spa industry has been hit with COVID-19 closures since March, it has become increasingly clear that each and every spa (especially you, skin therapists & med spas!) need to engage in the COVID-19 pivot.  What does this mean? In short, getting as many of your services online as you can!...