Yes, you did read that right: our $11k virtual event launch client success story is the topic of today’s Spa Business Mastery episode! As Launch Certified spa industry professionals, my marketing manager, Delia, and I have been dedicating much of our talking points here on Spa Business Master...

   3 strong strategies to start now for a strong 2022 have never been a hotter topic, especially with the most frequent question I’ve been fielding lately. What is it? Well, it always goes along the lines of: “Kirsten, January is already ‘blah’ for my spa without throwing 2022 into the mix. How...

  “What is the secret to getting more ideal clients into my spa business?” It’s a question we here at Kirsten Foss Coaching field frequently: “Why are other spa owners more successful than me? Is it because they went to business school, or have more money to play with?” While it would be nice ...

  Are you looking to learn how to maximize your ecommerce sales using a lead magnet? If so, you’re in luck: for the latest iteration of my ongoing blog, YouTube, and podcast series, Spa Business Mastery, I have a virtual sit-down with my director of marketing (the knowledgeable Delia Taylor!) t...

  What is an email opt-in (also known as a lead magnet)… and why does your spa need one? In today’s iteration of Spa Business Mastery, my ongoing podcast series and blog series that compiles free resources, interviews, and how-to’s for spa owners, I sit down with my spa marketing manager, Delia...

  Three ways skin therapy businesses can scale their online sales without hiring staff: it’s been a much-discussed topic both within my private spa owners-only Facebook group, Spa Business Mastery, and during my coaching calls with spa owners just like you.  (So discussed, in fact, that this is...

  Hosting a spa Fall event? Today, my spa marketing manager, Delia, and I are detailing the 3 critical launch steps to start now for a successful spa Fall event… whether it be hosted in-person or online! As Event Launch Certified spa industry professionals, Delia and I have detailed the importa...

    Virtual skin coaching: the next big niche for med spas and skin therapists? It’s more likely than you may think! In today’s episode of Spa Business Mastery, I, Kirsten Foss here at Kirsten Foss Coaching, talk about how the new and existing technology available to us (made popular by COVID...

  Why spas need an 8-week launch plan to maximize their event sales: as Launch Certified-spa experts, I and my spa marketing manager, Delia Taylor, will be digging deep into this topic for this week’s Spa Business Mastery blog accompaniment! Due to a successful spa event (whether it be online o...

  Spa owner vacations: how to take a month off work next summer.  If your knee-jerk reaction (especially as a solo spa owner!) is that it sounds too good to be true, then you should know that it is possible… but that you are likely missing three ingredients that are key to making it happen. Na...