When Solo Spa Owners have a fully booked business, things are going well, right?  In the spa industry, our biggest commodity is time; we’re simply trading dollars for minutes. But when you realize your service time is finite and there are no more minutes to sell (and booked out for weeks)…...

  Let’s talk Instagram Reels (and/or TikToks) as a regular player in your social media strategy, dear Spa Owner.  One of the things that we constantly hear from our clients and the spa industry as a whole is that they haven’t started creating Reels because it feels super complicated and they're...

    When a spa owner decides to take the leap from solo entrepreneurship, to growing a team… the transition is not always easy.  In fact, those who’ve been through this process before, they’ll confirm it can be downright terrifying. I, too, was that desperate spa owner flailing in the transit...

  Marketing is one of the biggest challenges for spa owners, and it's often the first place they turn to when they need to fix their sales issues.  However, here at Kirsten Foss Coaching, we know how frustrating marketing is for spa owners because there is so much information out there, and it ...

  Let’s cut to the chase, spa owners: we know you usually do your digital marketing on the fly because you’re struggling to come up with monthly ideas. Social media? Hastily posted in between treatments when you remember that you have that fun new sale around the corner. Your email marketing? S...

  3 Google analytics that turn visitors into spa clients–depending on how familiar you are with the tool Google Analytics, spa owners, you’re either pumped to hear what our resident digital marketing expert has to say… or have already broken into a cold sweat at the thought of having to delve in...

  Looking for tips on how to squeeze out more cash in Q4? Well, spa owners, you’ve come to the right place! Spa owners typically leave their marketing until the last minute… which means that earning opportunities often get lost in the scramble. After all, if you’re not following through with y...

  What are your spa leadership non-negotiables? …If you’re already hesitating, know that you’re not alone–  on the contrary, the bulk of my coaching clients often haven’t had any formal leadership training and, as such, grapple with enforcing hard boundaries with staff and clients (and even the...

    Roll call, spa start ups! Getting started with digital marketing for your spa?  Then start here. Here at Kirsten Foss Coaching, we usually speak to our community of seasoned spa owners… but that doesn’t mean we want to leave newbies out of the discussions! That’s why we’ve dedicated this ...

    Are you looking for a quick, easy, and straightforward guide on how to create 12 months of sanity-saving strategy for your spa business? If so, look no further! In today’s iteration of Spa Business Mastery, my spa marketing manager, Delia, and I hash out the steps you need to follow in or...