Let’s cut to the chase, spa owners: we know you usually do your digital marketing on the fly because you’re struggling to come up with monthly ideas. Social media? Hastily posted in between treatments when you remember that you have that fun new sale around the corner. Your email marketing? S...

  3 Google analytics that turn visitors into spa clients–depending on how familiar you are with the tool Google Analytics, spa owners, you’re either pumped to hear what our resident digital marketing expert has to say… or have already broken into a cold sweat at the thought of having to delve in...

  Looking for tips on how to squeeze out more cash in Q4? Well, spa owners, you’ve come to the right place! Spa owners typically leave their marketing until the last minute… which means that earning opportunities often get lost in the scramble. After all, if you’re not following through with y...

    While we here at Spa Business Mastery typically focus on the ins and outs of digital marketing, today’s topic instead delves into how to strengthen your in-spa marketing both ASAP and in the long-term. Why? Because, while the digital marketing aspects of your spa’s social media, email, and...

    While the first week of May may seem too early to jumpstart your summer spa marketing, trust us: the farther in advance you strategize, the easier– and more effective!– the end results will be. That’s why today’s iteration of Spa Business Mastery is dedicated to strategizing June, July, an...

    Is your spa marketing working? Today, Delia, my marketing manager, and I dive into how you can tell. While there may be an overload of information on the Internet about how to do your marketing (such as which platforms to target and step-by-step how-to’s to posting your first batch of cont...

   Trust me: these 5 to-do’s for starting a successful spa business are a must-read, whether you’re already running your own spa biz or are still prepping to open your doors! A new spa business has so much to learn. Where does one even start? Although my marketing manager, Delia, and I usually ...

    Roll call, spa start ups! Getting started with digital marketing for your spa?  Then start here. Here at Kirsten Foss Coaching, we usually speak to our community of seasoned spa owners… but that doesn’t mean we want to leave newbies out of the discussions! That’s why we’ve dedicated this ...

    Are you looking for a quick, easy, and straightforward guide on how to create 12 months of sanity-saving strategy for your spa business? If so, look no further! In today’s iteration of Spa Business Mastery, my spa marketing manager, Delia, and I hash out the steps you need to follow in or...

    Today’s blog is all about the missing spa sales link: namely skin coaching revenue! Why? Because, if the last two years have taught us anything, it’s that relying on in-spa services for consistent revenue isn’t reliable… and that the spa industry needs a reliable source of income that can ...