Almost every spa owner I meet thinks more clients....lots more...will solve all their problems. Their cash flow problems. Their staffing problems. Their marketing problems. Their location problems. [Add your particular problem here]. But if I could wave my magic wand and increase your clientele...

I recently met a spa owner who told me she feels like she almost has “PTSD” from when she hired her last group of estheticians. You may think she’s overreacting…but I don’t.  There’s an epidemic of spa owners who are incredibly stressed out from their spa staff. Walk-outs, staff taking client li...

Last week's Social Media Marketing Strategies for Spas was a raving success. In fact, one attendee deemed it “…the most useful social media webinar I've attended.” To layer up your marketing knowledge, this week I want to hit home that social media marketing is only one part of your total market...

The race for social media reach is ON and the competition is fierce. But who has time to keep up your spas social channels AND run the business?  It is possible to get much better social media reach than many page admins do, but it requires you to be on your game when it comes to posting great c...

Truth: the reason you hate marketing and wish you could either hire it out or avoid it all together is because you perceive it as self-promotion.  And seeing as most spa owners have come up the entrepreneurial ranks as service providers (who would rather spend days quietly in a treatment room ta...

The past few months have been a slow slide into feeling “meh” about my business…and it peaked on Instagram on Tuesday with a personal share I’ll title “I F*@king Hate My Business.”       View this post on Instagram A post shared by Kirsten Foss Coaching (@kirsten_foss) Thankfu...

I’m not sure where in the world you are reading this from, but here on Vancouver Island, we are having the most epic summer. We are known for our wet, rain-forest like weather so the endless weeks of sunshine have been a real treat! Which makes it really hard to even think about the fall. But a ...

If I told you to create a 90-Day Marketing Strategy for your spa...would you narrow your eyes at me with trepidation and start planning to clean your closet (or do anything OTHER than create your strategy)? Marketing isn't easy. AND it's overwhelming. But if you can make a PLAN (that's all st...

Last week, I had quite a few people join my Facebook group, Spa Business Mastery. Turns out someone recommended to members in a different group that if they needed answers regarding spa specific financials, specifically tracking expenses, this is the group to be in. Tax season is here and I know...