Spring is here and by the time May rolls around, most of your spa businesses will be booming. Which may prompt you to be thinking that you want to add another team member for the summer - but it’s important to be aware that you need to start this process a lot sooner than you think. Hiring and ...

As a coach for the spa industry, I focus on creating systems for spa owners. Anytime there is a disconnect or a sense of being unorganized within your spa, it is extremely likely that there is a system that needs to be put into place. The question is, which systems do you need for your spa to not...

Excuse me for interrupting your poolside pina colada with this brief announcement: September is Coming! Time to get started on your fall marketing! Pre - planning is the key to success later on! I am here to help! I find most owners put off marketing, add it to the bottom of the bottom of the...

Most spas are busy in the summer and then come through a quieter fall. Because of this trend as an owner and a leader you need to be clear and prepared with your marketing plan for the fall. One of my greatest messages for spa owners is simply making sure you are doing what needs to be done when...

Last week I had the privilege of joining 60 women from all over the world on the four-day Rise Sister Rise retreat. We tuned in and tapped into what’s “rising” and “falling” within us and began to unbind the fear of stepping fully into our Light. I consider myself a pretty “aware” human when it ...

Last week I taught a 90-minute webinar about what works and what’s changing when it comes to social media ROI for spas. So it may surprise you when I say, although social media marketing has been a brilliant opportunity for spas to increase their visibility, I would never advocate to put your eg...

There’s always something to do when it comes to growing your spa business; marketing ideas/plans/execution, looking for ways to improve the guest experience or the seeming bazillion ways to manage and motivate your team. Add the complexities of being a woman entrepreneur, and you often find yours...

We think we should do it on our own. And maybe your battle cry is like mine (used to be) “If you want it done right, do it yourself” and it continues to influence how you come up with ideas and get things done. By yourself. We want to think we can do it on our own and continue to believe that i...

Busy at the spa is good. Busy at the spa when you also need to stay on top of the marketing? A lesson in futility. When there isn’t enough time in the day for months...it can be a recipe for disaster for marketing when September hits and the schedule is eerily quiet. Our business is cyclical. ...

In case you haven’t figured it out already, marketing in 2017 seems complicated. Here’s what you’re probably experiencing… You’ve posted specials on your Facebook Page but you’ve yet to see a flood of new guests scheduling appointments. You email your clients once every quarter or so, ...