Video marketing is a critical piece of the marketing system but the reality is that many spa business owners are not taking advantage of this powerful tool. If you are not using video marketing, you are missing out on reaching the clients you need! Before we get into video marketing though, I wa...

In the spa industry, we are often swamped in the summer then business tends to taper off in the fall. If this is the case in your spa business, I want to make sure you've got loads of support for the upcoming fall season. The key to any successful business is to becoming more efficient once you ...

When it comes to marketing, I want to make sure you really understand what you need to include for a complete system that gives positive and repeatable results. And to start…you need to have an eagle’s view of what spa marketing entails. Unfortunately, I see most of you missing the big picture w...

When it comes to marketing, how are you getting your message out there? If you are relying on social media as your primary platform to communicate your spa offers, you're leaving out critical aspects of marketing success! Why? Because you are literally putting all your eggs in one “marketing bas...

If you are putting all your time and money towards your marketing plan and nothing towards client retention, you may have created a "leaky bucket" in your spa business that is preventing you from retaining new clients. The leaky bucket theory is an analogy used to describe the process of custome...

I know it's only the second week of July, but we need to talk about your spa fall marketing plan now. Most spa business owners leave this crucial planning to the last minute (when they’re in panic mode) and making decisions from their reactive brain. As I mentioned in past posts, a plan that com...

For many spa business owners, September is a quiet time of year, and if you are busy in the summer, your strategic fall planning is often forgotten and/or left to the last minute. If this is your reality, you really need to prioritize creating a plan for seasonal business success. Last week I ta...

We may have only just started summer, but I’m here to remind you that now is the time to start planning for fall. Typically, spa business will begin to slow down in fall, and if you don't have a solid plan to bring in more revenue, it's easy to slide into reactive brain, making it very difficult ...

Do you feel like all you do is work in or on your spa business? If you feel like you are completely overwhelmed, working way too much and basically not loving what you do anymore this is a huge red flag that you need to start systematizing. Usually what has happened is you started your business,...

Summer at the spa means many of you are incredibly busy this time of year. And every year, I hear from spa owners who are incredibly stressed and can barely take it anymore - some of whom are seriously considering selling their business or quitting because it’s all just become “too much”. If you...