You hear the term “leveraging your business” a lot when it comes to growth and development. But what does it actually mean? Typically, leveraging your business is something you would be doing when you start up your company, and you are trying to leverage money. But after start-up, leveraging you...

So, for the month of August, you've been working on your fall marketing plan. You've been strategizing about promotional and educational ideas, and you've been feeling pretty good about yourself. But now what? Most of you are great at starting your marketing plan, but when it comes down to imple...

Video marketing is a critical piece of the marketing system but the reality is that many spa business owners are not taking advantage of this powerful tool. If you are not using video marketing, you are missing out on reaching the clients you need! Before we get into video marketing though, I wa...

In the spa industry, we are often swamped in the summer then business tends to taper off in the fall. If this is the case in your spa business, I want to make sure you've got loads of support for the upcoming fall season. The key to any successful business is to becoming more efficient once you ...

When it comes to marketing, I want to make sure you really understand what you need to include for a complete system that gives positive and repeatable results. And to start…you need to have an eagle’s view of what spa marketing entails. Unfortunately, I see most of you missing the big picture w...

When it comes to marketing, how are you getting your message out there? If you are relying on social media as your primary platform to communicate your spa offers, you're leaving out critical aspects of marketing success! Why? Because you are literally putting all your eggs in one “marketing bas...

If you are putting all your time and money towards your marketing plan and nothing towards client retention, you may have created a "leaky bucket" in your spa business that is preventing you from retaining new clients. The leaky bucket theory is an analogy used to describe the process of custome...

I know it's only the second week of July, but we need to talk about your spa fall marketing plan now. Most spa business owners leave this crucial planning to the last minute (when they’re in panic mode) and making decisions from their reactive brain. As I mentioned in past posts, a plan that com...

For many spa business owners, September is a quiet time of year, and if you are busy in the summer, your strategic fall planning is often forgotten and/or left to the last minute. If this is your reality, you really need to prioritize creating a plan for seasonal business success. Last week I ta...

We may have only just started summer, but I’m here to remind you that now is the time to start planning for fall. Typically, spa business will begin to slow down in fall, and if you don't have a solid plan to bring in more revenue, it's easy to slide into reactive brain, making it very difficult ...