A few weeks ago in my spa owners-only Facebook group, Spa Business Mastery, I asked spa owners to describe their ideal client in three words. The response? 31 comments, 90% of which used descriptors like “loyal”, “invested”, and “committed”. “Kirsten,” you’re likely thinking, “that’s my ideal cl...

Client retention: a metric that has a huge impact on our business in the spa industry. If your client retention is low, the solution that springs to mind is to ratchet up your spa’s marketing, right? I’m not arguing-- on the surface, it seems reasonable. If you need more clients then the next ste...

We’ve all heard the old adage before: work smarter, not harder. This is especially vital for spa business owners, who work long hours to grow their spa business and, as such, need to automate repetitive processes that drain your time and energy. If you remember from my last 3 blog posts this mont...

Last week I shared my review of Paul Jarvis’s “Company of One: Why Staying Small is the Next Big Thing for Business” to outline that, if you’re thinking of growing your spa business through team or facility expansion, it may be a mistake (if you’ve taken on the mindset to grow at all costs!) Sou...

Are you struggling to master the ebb and flow of your spa business’s sales and bookings? Let’s be honest: one of the aspects of being a spa owner that drives us all crazy is the (seemingly constant!) ebb and flow of spa business bookings and sales. If you’ve been in the spa industry for awhile, ...

As a former spa owner, I know how busy December can be...and how quiet January gets! One part of me was delighted to have an end to the frenetic December spa bookings and sales but the other part of me knew I had cash flow responsibilities to stay on top of.  Add to that, I felt the pressure as...

For many of you, December is the biggest sales month of the year. Most likely, though, you've a lot going on in both your spa business and your personal life. So, it can be really easy to let December get away from you, and by the time you close your doors on the 24th you often feel like a hot m...

We are coming into the time of year where most business owners start their strategic planning for the upcoming year. This is one of the most exciting times in our entrepreneurship because it’s the creative idea stage when we get to throw caution to the wind and dream big! Creating an effective s...

You hear the term “leveraging your business” a lot when it comes to growth and development. But what does it actually mean? Typically, leveraging your business is something you would be doing when you start up your company, and you are trying to leverage money. But after start-up, leveraging you...

So, for the month of August, you've been working on your fall marketing plan. You've been strategizing about promotional and educational ideas, and you've been feeling pretty good about yourself. But now what? Most of you are great at starting your marketing plan, but when it comes down to imple...