Spa owners, today I want to touch on the essentiality of critical thinking-- especially in times of crisis, like what we are currently seeing with COVID-19. As a spa owner-turned-spa business coach based on Vancouver Island, British Columbia, I have seen many fellow spa owners both here in Ca...

This month, I’ve talked at length about the importance of nurturing and grooming your spa expertise both to earn more and expand your current marketing strategies; from dialling in your ideal clients, to cementing thought leadership within your spa business niche, to assisting in client retention...

A few weeks ago in my spa owners-only Facebook group, Spa Business Mastery, I asked spa owners to describe their ideal client in three words. The response? 31 comments, 90% of which used descriptors like “loyal”, “invested”, and “committed”. “Kirsten,” you’re likely thinking, “that’s my ideal cl...

Client retention: a metric that has a huge impact on our business in the spa industry. If your client retention is low, the solution that springs to mind is to ratchet up your spa’s marketing, right? I’m not arguing-- on the surface, it seems reasonable. If you need more clients then the next ste...

We’ve all heard the old adage before: work smarter, not harder. This is especially vital for spa business owners, who work long hours to grow their spa business and, as such, need to automate repetitive processes that drain your time and energy. If you remember from my last 3 blog posts this mont...

Last week I shared my review of Paul Jarvis’s “Company of One: Why Staying Small is the Next Big Thing for Business” to outline that, if you’re thinking of growing your spa business through team or facility expansion, it may be a mistake (if you’ve taken on the mindset to grow at all costs!) Sou...

Are you struggling to master the ebb and flow of your spa business’s sales and bookings? Let’s be honest: one of the aspects of being a spa owner that drives us all crazy is the (seemingly constant!) ebb and flow of spa business bookings and sales. If you’ve been in the spa industry for awhile, ...

As a former spa owner, I know how busy December can be...and how quiet January gets! One part of me was delighted to have an end to the frenetic December spa bookings and sales but the other part of me knew I had cash flow responsibilities to stay on top of.  Add to that, I felt the pressure as...

For many of you, December is the biggest sales month of the year. Most likely, though, you've a lot going on in both your spa business and your personal life. So, it can be really easy to let December get away from you, and by the time you close your doors on the 24th you often feel like a hot m...

We are coming into the time of year where most business owners start their strategic planning for the upcoming year. This is one of the most exciting times in our entrepreneurship because it’s the creative idea stage when we get to throw caution to the wind and dream big! Creating an effective s...