Hello, spa owners! How are you holding up this week? If you live here in North America, then you’ll know that economies are beginning to reopen (or are planning to reopen) personal services, which includes the spa industry… meaning that you’re still either in reopening limbo or are scrambling to ...

Spa owners, it’s official: we have been thrown into a completely different trajectory in our businesses. What does this mean? In short: that your 2020 strategy needs to change drastically, ASAP. While this may seem daunting or even, for some, impossible, contingency planning and crisis managemen...

  Let’s level with each other, spa owners: there is no playbook for how to handle the current COVID-19 crisis as a spa business owner, and spas have inarguably been experiencing immediate impacts to their business.  In fact, I have already done two trainings on spa business continuity throughou...

  Let’s face it: we operate in a world where the majority of entrepreneurs associate bigger with better. Now that we’re officially into 2020, most spa business owners are buckling down on their growth initiatives. Those can often take the form of wanting to do more— hire more staff, gain more cl...

The chaos that is the weeks leading up to Christmas: trust me, I know the feeling. Between having your business (and it being hands-down one of the busiest months of the year for spas) and family obligations, even the most seasoned of spa owners may catch themselves thinking, “Holy cow, let me ju...

As a spa owner, I remember dreading every December.  Don’t get me wrong, I LOVED the sales that came in. I just didn’t love the stress and exhaustion that accompanied the season...every year. You’ve likely heard that strong leadership is an inside game. And based on my experience as a leader in...

Video marketing is a critical piece of the marketing system but the reality is that many spa business owners are not taking advantage of this powerful tool. If you are not using video marketing, you are missing out on reaching the clients you need! Before we get into video marketing though, I wa...

In the spa industry, we are often swamped in the summer then business tends to taper off in the fall. If this is the case in your spa business, I want to make sure you've got loads of support for the upcoming fall season. The key to any successful business is to becoming more efficient once you ...

When it comes to marketing, I want to make sure you really understand what you need to include for a complete system that gives positive and repeatable results. And to start…you need to have an eagle’s view of what spa marketing entails. Unfortunately, I see most of you missing the big picture w...

If you are putting all your time and money towards your marketing plan and nothing towards client retention, you may have created a "leaky bucket" in your spa business that is preventing you from retaining new clients. The leaky bucket theory is an analogy used to describe the process of custome...