Beyond Traditional Marketing: Using Astrology and Human Design for Business Growth

Welcome back to the Spa Business Mastery podcast! 🎙Today, we’re tackling a topic that many spa owners find frustrating—marketing. But don’t worry, we’re not diving into the same old, traditional tactics that make you cringe. Instead, we’ve got something refreshingly different for you! We’re exploring soulful and holistic marketing strategies with our special guest, Samantha Howorth. Samantha brings a whole new vibe by integrating human design, astrology, and cycle syncing into marketing. It’s all about aligning with your natural energy, making marketing feel less like a task and more like a seamless, authentic part of who you are.

Meet Samantha Howorth: A Journey to Holistic Marketing

Samantha’s story is one that many of us can relate to. She started in the corporate world but quickly felt the burnout many of us know all too well. When COVID hit, she saw a chance to bring more passion and life into her work. That’s when she founded *The Way She Was Made*, a company where she guides female entrepreneurs in creating sustainable, aligned marketing strategies. Her methods weave together human design, astrology, and cycle syncing to make marketing feel natural and purposeful.

The Power of Human Design and Astrology in Marketing

What makes Samantha’s approach unique is how she helps entrepreneurs look inward for marketing inspiration. No more guessing what your audience might want—instead, she shows you how to tune into your core essence and align your business with how you naturally connect with the world. This method transforms marketing from a guessing game into a true expression of who you are. Human Design helps you understand your personality and how you interact with others and Astrology gives insight into your core values and even your visual brand elements.

A Real-Life Example: Rebranding with Soul

I had the absolute pleasure of working with Samantha when I was rebranding my Soul of Business membership. At first, I wasn’t sure about changing my brand colors—I mean, the original colors were a part of my identity. But Samantha used my human design and astrology chart to suggest a color palette that truly felt like me. The result? A brand that felt deeply aligned with my essence, like those dreamy cotton candy skies that make you feel anything is possible. 🌅

Cycle Syncing: Aligning Your Business with Your Natural Rhythms

One of the game-changing tools Samantha introduces is cycle syncing, especially for us female entrepreneurs. She explains how our energy levels naturally fluctuate throughout the month and shows us how to align our business activities with these shifts. Understanding the four phases of your cycle—menstrual, follicular, ovulatory, and luteal—can help you work in flow and avoid burnout.

• Menstrual Phase (Inner Winter): Perfect for introspection and strategy planning.
• Follicular Phase (Inner Spring): Great for brainstorming and starting new projects.
• Ovulatory Phase (Inner Summer): Ideal for high-energy activities like filming or public speaking.
• Luteal Phase (Inner Fall): Time to wrap things up and prepare for the next phase.

Practical Tips for Integrating Cycle Syncing

Not everyone has a regular cycle, and that’s okay. Samantha suggests syncing with the lunar cycle instead. This ancient practice mirrors our natural energy rhythms and helps you plan for both action and rest.Use the New Moon for quiet, introspective tasks and the Full Moon for bold, high-energy activities.

Make Marketing Magic Happen

Samantha Howorth’s holistic approach offers a refreshing, sustainable way to grow your spa business. By blending human design, astrology, and cycle syncing, you can build a marketing strategy that feels authentic, aligned, and energizing. This approach doesn’t just help prevent burnout; it helps you create a business that feels fulfilling and successful.

Ready to transform your marketing? 🌟 Start exploring these holistic strategies and align your business with your true essence. Share your thoughts in the comments below, and don’t forget to visit Samantha’s website, The Way She Was Made, for even more inspiration. Let’s make marketing feel like pure magic! ✨